All Blushed Up Using Blushup!
Updated: Jun 25, 2019
So, I am a woman who absolutely loves buying makeup, but am never able to do it as well myself. Don’t we all want that perfect look for our nights out and sunny brunch days? Yes and yes. Luckily, one day (Thank god for Instagram!) I stumbled upon this pastel pink icon! This page was Blushup (such a cute name)! I was curious to see what the page was about. Assuming it to be another beauty blog, I was surprised by what I learned when read more into it...
In this era of technology where everything is an app download and click away, be it food or cabs, how could the beauty industry lag behind in the game? Well, Blushup is exactly that! Your one-click to booking professional makeup appointments at leading brands like Dior, Chanel, Bobbi Brown , Charlotte Tilbury, Lancome, Nars, Mac, and many more. I was amazed by the ease at which I was able to get a professional makeup artist at my favorite brand(s), and at my preferred location. There's no hassle of waiting and finding the right makeup artists in such a big city like NYC.
When you go to a beauty counter, you know what you're getting. You want Chanel and only Chanel? You got it. And it's a way for you to get more than just a one-time makeup look before you wash your face at the end of the night; you'll be able to take home product with you that you really got to test out first. To me, this is a way better deal; a makeup look you love for only the cost of product you get to keep.
Looking at Blushup's concept from a marketers' and a beauty enthusiasts' lens - this idea is genius; keeping customers digitally connected to their local beauty retailers, much like Open Table keeps customers connected to restaurants.
More than just a booking technology, Blushup is building a community of women who love in-store beauty services and can share reviews and ratings of all beauty counters with each other. So, go get the perfect makeup look for your date night; get all blushed up using Blushup!
- Sukriti of Connecting Creativity